I love design and cycling. I've gone from a kid designing football kits with felt tips and going on bike tours with dad, to a freelance graphic designer with an alter-ego as an ultra endurance bike racer.
It's been quite a journey, and the experiences that have shaped me along the way have brought me here.
The idea for Pilgrim Cycling Co. was all about cycling for adventure, for soaking up experiences, not for stats and results. Think 1960's Californian surf bums or Yosemite free-climb freethinkers, but on bikes.
What started as an idea for a clothing brand turned into a plan for how to live. As I entered events, and met people who shared this idea of cycling, the Pilgrim philosophy became real.
I designed all the graphic material for the past three Transcontinental Races, plus the upcoming TCR No.8.
The Racing Collective is a free to join club with a calendar of self-supported races, including GBDURO which featured on Rapha and EF's alternative calendar last year. I created the identity for The Racing Collective and all designed material.
Campaign art direction for fashion and sports brands such as Uniqlo and Adidas
Luxury branding for the premium drinks market at London design agencies
Design for the entertainment industry at an Emmy Award winning Berlin startup
Branding for original Netflix shows in L.A