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How does a start-up concept art studio stand out as a serious player?

By showing their true character.

A start-up destined for greatness

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Karakter is a concept art studio in Berlin who design virtual worlds for the TV, film and games industries. They are now well established, having conceived worlds for Game of Thrones, Horizon and many other hit titles, winning Emmy awards along the way.

 

But at the start of their journey they needed an identity that would communicate their unique approach. Amidst a competitive landscape of immature and geeky studios, Karakter approach their work with a more cerebral, grown up attitude.

 

Communicating this difference in character informed the branding, from the sideways looking K-man logo and muted colour palette to the carefully considered German typeface at the root of the wordmark.