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How should cycling's most Rock n' Roll team look?
Bloody psychedelic
Racing is in their blood
Santa Cruz Bicycles’ elite off-road team, htSQD, are known for disrupting XC/gravel norms with an all-in attitude that demands attention.
A psychedelic riot of blood seen under the microscope reveals the passion of the team as they ride the edge of chaos with danger around every turn.
The jersey's predominant light colour palette was developed for racing in high temperatures - an athlete insight from team leader Keegan Swenson
Taking a ride on Heavy Metal
Keegan not only had functional athlete-driven input into the kit, he also wanted to express a certain attitude and aesthetic inspired by a huge 'ideas vault' of imagery he shared at the start of the project.
His inspiration folder ranged from graffiti
to snowboard graphics but had an unmistakable vein of prog metal psychedelia running throughout.
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